![]() In its marketing language, Nerf Rebelle avoids calling any of the purple and orange products weapons or guns, instead describing the cross-bow-like and shooting toys as "blasters. As amazing as it that there is a line of best-selling weapons marketed at girls, you can thank one person for this phenomenon, Katniss Everdeen. Nerf Rebelle, which is separate from the Nerf brand, was introduced last year, coinciding with the popularity of action heroines, such as arrow-wielding Katniss Everdeen in the "Hunger Games" book series and films. Here's a look at the newest products form Nerf Rebelle and Nerf that are available now from major toy retailers and are intended for children ages eight and older. The toy line's marketing language says it's built from "play insights" from over 1,200 girls and "delivers on features they asked for."Īpple CEO Tim Cook Surprises Fans Waiting in Line for iPhone 6Ĭhris Byrne, content director of consumer toy website TTPM, said the new Nerf Rebelle line combines classic Nerf play with features that are relevant to how some girls play.īyrne said Nerf Rebelle's latest line is a reflection of today’s girls: “active, competitive, fashion conscious and above all socially connected.” The toys in the line include message decoders, "preparing kids for the ultimate spy mission," according to the company's product description. Girls Pink Tactical Vest Set with Gun for Nerf Rebelle and N-Strike Elite Series with 30 Refill Darts, Quick Reload Clip, Wrist Ammo Holder, Safety Glasses, and Tube Mask 4.6 out of 5 stars 306 34.99 34. ![]() Hasbro brand Nerf Rebelle's latest five toys, as part of the "Secrets and Spies" line, allow kids to write messages to friends on darts the company says will fly up to 85 feet away. — - Toy maker Hasbro is targeting the girl market by making toy gun play a more social activity.
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